Visual Identity
REV - Ruta Electrónica VisualFor this project, I designed the full visual system of REV, a yearly cultural event that reactivates the graphic and sonic archive of La Ruta del Bakalao. The project combines music, design, and collective memory in a three-day experience of talks, exhibitions, performances, and workshops. I developed the visual identity, creating modular logos, a unique typographic language, and a color palette inspired by printing errors and ‘90s rave aesthetics. I designed the full graphic system — posters, publications, merchandise, and social media. My role also included editorial direction, print production, and defining the photographic style. REV is not a tribute, but an active reclamation of a forgotten visual world, brought into the present through design.