Visual Identity for REV - Ruta Electrónica VisualFull visual identity and graphic system for REV, a cultural event that reactivates the spirit and legacy of La Ruta del Bakalao. The design takes cues from the original graphic codes of the movement, raw energy, bold typography and visual experimentation, and translates them into a contemporary system. Modular logotypes, custom type design and vibrant, glitch, based color schemes build a language that’s both referential and forward looking. The identity was applied across posters, editorial materials, merchandise and digital formats. The project also included art direction, print production and photography guidelines. Not a nostalgic homage, but a reappropriation of a forgotten visual culture to connect past and present through design.