Personal Reminder - A Study on the language of identity

A project that questions the conventional function of the business card. Instead of presenting a clear, legible, and contactable identity, this object chooses to suspend the language of personal branding. The name is there, but barely readable. There is no logo, no title, no contact information. The card becomes a minimal, non functional sign, one that neither confirms nor represents. It’s a gesture of interruption. A way to step back, temporarily, from the logic of visibility, consistency, and legibility that often defines personal and professional identity.

Pierluigi Bazzucchi

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